It is remarkable where the world of blogging has come to. It has now become a key part in a couple of my classes here at American University including this one. The article about blog posts sending a message to corporate America was a very intriguing article. People posting complaints can now be very expensive for big time corporations and I love it. When a product wasn’t working up to standards before blogging there wasn’t much that could be done besides trying to talk to an actual person at customer service. Now if a company dare try to scam or release poor quality products it can be read by hundreds of thousands and be a major setback for a company.
I recently read a blog where someone had told his story with Orbitz and the impossible itinerary the sold him. It went into detail about how they sold him a 96-dollar impossible itinerary that eventually cost him near 300 with no compensation from the Orbitz. After posting his story on his already very popular blog dozens of stories flooded of other people who had been cheated by Orbitz and received nothing in return. I don’t how the company is doing now but I make sure to never buy my ticket from them and tell everyone I can the same story.
The other article I read had a much more beneficial message for someone considering starting there own business. It was not to fear the blog posting frenzy but to embrace it and use it to your advantage. Blogging is a living creature that is being updated constantly and can give a company an inside look into what its consumers are thinking. This is a very interesting way to look at blogging and will hopefully be picked up by companies across the world. The whole blogging phenomena will be the future in corporate America and in networking with its consumers.
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I also had a friend who faced problems with the Orbitz website as they ordered plane tickets online, yet the website was malfunctioning. As these were tickets for spring break, it was very frustrating.
Blogs help to spread the word-of-mouth phenomenon, commonly just shared amongst friends or people in close proximity. Over the internet, information can be spread much faster and everyone can benefit, or at least their opinions can be voiced. It affects our buying behavior and hopefully companies improve their performance.
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